2022
Automatic
33.2 mpg
Tax: £190
Mileage: 11,317
Diesel
26.2 mpg
Mileage: 13,033
Petrol
Mileage: 4,160
You'll have noticed just how much higher quality Korean-made cars are these days. To the point where both Hyundai and Kia now feel justified selling their largest, most luxurious models at or around the £50,000 mark. But is our market ready for a proper premium luxury brand from Korea? The US market has been for some time and the Hyundai Motor Group's Genesis brand has done quite well there. One of its models, a large saloon, was sold here between 2015 and 2017, badged as the Hyundai Genesis, but only 50 were shifted before the car was quietly deleted. Now though, the European market is much more open to premium Korean products and the Genesis brand launched here with two models, the G80 (a large luxury saloon), and our subject here, the GV80, a large luxury SUV. Mid-size G70 saloon, G70 Shooting Brake and GV70 SUV models quickly followed, as will various EVs.
Recent history is littered with would-be premium brands that never quite gained mainstream acceptance in Europe. Will Genesis be any different? There are grounds for thinking so. It has the might of the Hyundai Motor Group behind it. The customer service approach being offered here seems genuinely appealing. And, if this GV80 model is anything to go on, the product seems strong. Whether you'll like it will probably depend on what you think of the established premium brands. If you're a little tired of them and their snooty dealerships, then you might find Genesis - and this model in particular - to be something of a breath of fresh air. To appreciate the GV80, you'll need to be someone who defines driving enjoyment in terms of a lowering rather than a raising of the heartbeat. But if you are, then there's lots to like here, particularly if you happen to find the styling distinctive. In a few years time, it'll be strange to think that we even doubted that Korea could bring us a credible premium automotive brand. And Genesis will be the reason why.
Borrow £6,000 with £1,000 deposit over 48 months with a representative APR of 18.1%, monthly payment would be £172.36, with a total cost of credit of £2,273.28 and a total amount payable of £9,273.28.
