How the motor industry is staying on track

Businesses around the world are feeling the effect of the current pandemic and the motor industry in the UK is no exception. After entering lockdown this week, meaning that majority of businesses deemed non-essential being told to close their doors, car dealers and garages are finding effective ways to keep their businesses on track.

 


The motor industry is no stranger to the digital agewith car dealers already offering the full car buying experience online, from applying for finance to having the car itself dropped off to your front door. But this current situation has meant car dealers that still offer a valued face-to-face experience, are adapting to offer a more online approach for those who want to continue their car buying journey during this lockdown. 


From video walkthroughs, virtual showrooms, live chat and even FaceTime calls with salesmen working from home, you can still find your perfect car without leaving the comfort of your sofa. 


It doesn’t stop at car buying  


Although majority of people are staying at home, some are still relying on their cars to travel to work if they are essential, front line workers or to visit shops for supplies and dropping off shopping to those more vulnerable. Therefore, their cars have never been more important. So, what happens if their car breaks down, needs a repair or is due their MOT? Thankfully garages and workshops have been deemed as essential businesses so remain open during this time and are committed to continuing close to business as usualand with this, more people are searching online for advice and guidance on what to do, what businesses are open and what precautions they should take. 


We’re also seeing an increase in demand for mobile technicians and at home tyre repairs, offering a ‘contactless’ service for customers self-isolating 


Trends are showing that online searches for MOTs and car servicing is growing and it’s imperative that these businesses are maintaining a strong presence online to make sure people can find them. 


Supporting frontline workers 


The motor industry is also showing their support for frontline workers and NHS staff ranging from discounts on aftersales products and services, collection and drop off services and even the use of their vehicles for free.  


At MOTORSiQ we want to ensure that businesses that are doing all they can to support people during these tough times are getting the exposure that they need, allowing them to stay on track now and into the future. People are consuming more news content that ever and with over 200 local news sites, MOTORSiQ can get your business in front of this active, online audience now. Our motoring platforms Exchange and Mart and s1cars are dedicated to providing helpful advice and good news stories across our blog and social media channels. 


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