Prestige car maker Rolls-Royce has announced that its newest model will celebrate one of its most famous and most rare classics.
The firm will name its new car, due to launch next year, the Rolls-Royce Dawn.
The name was first used in 1949, but was only ever applied to a mere 28 special drophead bodies made between 1950 and 1954; the model pictured is a 1952 Rolls-Royce Dawn. That makes it one of the rarest cars in the world and it has become the muse for the next Rolls-Royce of today.
A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity. And while we wait for pictures of what the new Dawn might look like, there’s a chance to drink in the absolute beauty of the 60-year-old model from which it has drawn its inspiration.
Rolls-Royce describes the new car as “an exciting and sensuous drophead”, which, teasingly, implies that it might take cues for its looks from the 50s car as well. Torsten Mueller-Oetvoes, Chief Executive Officer of Rolls-Royce, said: “Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date.
“Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”
Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars, which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith. Rolls-Royce said the latest move “justifies the continuing investment of the BMW Group into the world’s pinnacle super-luxury brand”. A company spokesman added: “‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night.
“The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.
“The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life. New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn.”
That’s quite some rhetoric – we’ll have to see whether the car lives up to it. If the original 1950s model is anything to go by, there’s little chance that it won’t, and the fight between Rolls-Royce and Bentley could be hotting up.